Bob Bly, author of 70+ books and the man McGraw-Hill calls
How to Do Everything Right in Your Internet Marketing Business ...
Meet Bob Bly
With more than a quarter century of experience, Bob Bly has written copy for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, and AlliedSignal.
McGraw-Hill calls Bob Bly "America's top copywriter." He is the author of more than 60 books including The Complete Idiot's Guide to Direct Marketing (Alpha) and The Copywriter's Handbook (Henry Holt), and writes regular columns for DM News and Early to Rise.
What they say about Bob Bly
"One of the best copywriters in the business."
"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
"Considered one of the best copywriters in the country."
"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
"Perhaps the most famous copywriter of them all."
"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
""Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!""
""In my opinion, you are the best copywriter in the software industry.""
""I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing.""
""I am happy to report to you that your piece outproduced the 4 other packages we tested against it. I want to talk to you about another project....""
""The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago.""
""As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!""
""I found your ad copy compelling, powerful ... even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!""
""Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding.""
""Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
""A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands.""
""Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine.""
""I am thrilled with your package, it is doing great -- will roll out as the control.""
""Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week.""
""Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together.""
""Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size.""
""We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this.""
""It was a pleasure to work with you. Your stuff just works. You are the best money I've ever spent. Thanks a million!""
""Your copy was right on target and played a major role in one of our most successful new product launches.""
""We're still running both projects you did for us last time. They're still pulling. Great stuff."
" "The first four times your half-page, 2-color ad ran in Chemical Engineering, it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads.""
""We still are using [the package you did for us]. It still beats all challengers to the control.""
""Potence insert is looking good, currently projected to achieve a 3.64% response with a $60 (three units of purchase) average order.""
""The Internet direct mail you wrote for us got an excellent response: 7.55% from a rented list of hard-to-excite prospects.""
""Bob, since working with you last fall on the plan to position Unique Truck as a source for all shop equipment, we have cut our catalog mailings 60% with no drop in sales. I look forward to a long relationship.""
""Sizzling stuff... very compelling... top shelf. Thanks for your quick turnaround.""
""All who reviewed your copy agreed it was terrific. Certainly it's the best DM copy I've ever had to work with, because you've hit the rare combination of good writing and a good knowledge of what you are writing about.""
""The copy is very good and certainly a fresh improvement on what we've done in the past. Thanks again for your help... the campaign was very successful.""
""Congratulations. Your Forecasts & Strategies 'Internet Infrastructure' package is a winner... your piece is doing almost twice as good as our 'Y2K Sample Issue' mailing. I am looking forward to working with you again in the future.""
""Bob Bly, our marketing consultant, helped us produce over 8% response in less than 2 months after we started a marketing campaign. Not only did we get good numbers, we got inquiries from the cream of the crop on our target list. And, we generated about 350% increase in dollar business over the previous year.""
Dear Internet Marketer (or Soon-to-Be Internet Marketer):
With all the great advice available on "how to make money in Internet Marketing" available today, you probably know the steps you have to take to make money online:
1. Source or create a product.
2. Put up a microsite or Web site where the product can be ordered.
3. Drive traffic to that site.
4. Convert a percentage of those visitors to customers.
5. Capture the e-mail addresses of visitors (prospects) who come to the site but do not order the product.
6. Follow-up with those prospects who do not order the product to convert more of them to paid customers
Yes, you know WHAT you have to do ... and you may even have a good idea on HOW to do it.
But WHERE to go … and WHO to turn to … for help getting all these tasks completed correctly and at reasonable cost is the missing piece of the puzzle.
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